Customer service is often touted as a company's number one priority. However, in day to day practice some business's lose site of just how important good customer service is to their survival.
An article published on Forbes' website listed 40 quotes about customer service that are rather interesting. They speak to concepts business people should already be focused on, but will sometimes lose sight of.
Below is a sampling from the list. These statements may cause you to pause and reevaluate how your company does business. It is a nice refresher on what should be most important to any company: the customer.
Customer service is not a department, it’s everyone’s job. ~ Anonymous
Your most unhappy customers are your greatest source of learning. ~ Bill Gates
A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. ~ Mahatma Gandhi
Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers. ~ Ross Perot
Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. ~ Donald Porter
Make a customer, not a sale. ~ Katherine Barchetti
Being on par in terms of price and quality only gets you into the game. Service wins the game. ~ Tony Allesandra
The customer’s perception is your reality. ~ Kate Zabriskie
The more you engage with customers the clearer things become and the easier it is to determine what you should be doing. ~ John Russell
Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. ~ Kevin Stirtz
The customer experience is the next competitive battleground. ~ Jerry Gregoire
Here is a simple but powerful rule: always give people more than what they expect to get. ~ Nelson Boswell
Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. ~ Chip Bell
The goal as a company is to have customer service that is not just the best but legendary. ~ Sam Walton